I resonate with this quote by Abbott Miller – “Design is an unusual field. It has depths of engagement. And in
any area I'm working in, I'm striving toward making something more understandable, more accessible, and more beautiful.” Design is about communication, and my goal is to use design to communicate clearly, which requires an understanding of the intended audience and what makes them tick.
A true Bay of Plenty icon (and one of my favourite spots), the Mount Hot Pools teamed up with Magic Memories to produce a brochure that visitors can take away as a memoir of their time at the pools. I brought some of the flora surrounding the pools into the design, and contributed photography for the cover.
I thoroughly enjoyed creating artwork for the Garage Project 11 Year Anniversary, released late in 2022. They are always great to work with and I love the way they promote and respect their artists.
Promotional material for the award-winning Keep Me Safe water safety campaign.
I learned a heap working on the design material for this award-winning campaign while working at Bay Venues. This campaign received the Aquatic Innovation Award at the 2021 Recreation Aotearoa Aquatics Awards. It was an extensive campaign involving digital for social media, print, website, t-shirt printing, life-szed corflute cutouts around the pools, and a colouring competition! I was also involved in helping direct the photoshoot and on-site installations.
Epilepsy Waikato Charitable Trust (EWCT) are a fantastic organisation that provide information, advice, and support to individuals with epilepsy. I had a great time working with them on the design and layout for this book, including the creation of some fun infographics.
I'm drawn to the challenge of the 'less is more' apporach to graphic design to communicate with clarity. This education pack consists of 10 A6 'conversation-starter' cards for parents to use when discussing everyday activities with their tiny tots.
In my current design role I get to work on some really fun projects, such as this refresh of the Clubfit gym promotional material. This initially involved fleshing out the look and feel with stakeholders, helping plan the photoshoot and a lot of clear cutting! The design was extended to a recent update of the UI design on the Clubfit website, and continues to evolve today.
Illustration and graphic design of wedding stationery.
I love being able to add something special to a design by incorporating bespoke illustration. My design for this wedding invite combined tasteful typograhpy with detailed pen and ink illustration, and carefully selected paper stock.
This design was part of a proposal to present the 'Future Focus' research of Population Health in a way that engaged with the community. The colours were derived from the existing Population Health logo. The star constellation used as a background image throughout represents 'Te Pae Mahutonga', which symbolises the Southern Cross as aspects of health promotion.
Illustration and graphic design for album artwork and promotion.
I have had the privilege of working with Auckland based singer/songwriter Sam RB over the past few years. The idea behind her album 'Finding Your Way Home' was that rain and clouds can be nasty, but are necessary to produce growth and beauty. In particular, the many references to rain on this album combined with the beautiful and subtle melodies of her songs led easily into the look and feel of the album artwork, which was handrawn in pencil and digitally coloured using photoshop.
The NIDEA institute undertakes research around
population studies and economics to help inform choices and responses to social and economic interactions shaping New Zealand's future. I was asked to create a book cover for research into the increasingly important topic of New Zealand's ageing population, which involved meeting some classic older Kiwi's during my photoshoot!
It was a joy creating this logo for Wendy and Gerry from MyMT™ (My Menopause Transformation).
MyMT is an holistic programme to transform women's experience of menopause for the better. The three icons in the logo represent the core aspects of the MyMT™ course — Health, Hormones and Happiness respectively.
It was great to work with Dr Brett McEwan on this book which details the rich, complex and often contested role of alcohol in New Zealand society. This was the second book that I have designed and it was awesome seeing it go to print afer a lot of hard work.
'Eco My Flat' is a student competition at the University of Canterbury, run by the Sustainability department.
This green and playful design is still in use today.